The MENA Retail Operating System

Retail Operations,
Reimagined
for MENA.

The all-in-one omnichannel operating system for UAE retail brands. Automate order management, warehouse operations, and last-mile delivery — from a single platform.

99.9%System Uptime
<2sOrder Processing Time
100%Inventory Accuracy
PODReconciliation Automated
Unity Retail Dashboard
Performance
⬆️ 99.9% Uptime

Trusted by leading MENA retail brands

Fashion & Apparel Beauty & Wellness Home & Lifestyle Luxury Goods Footwear Electronics Sports & Outdoors Food & Grocery

Your Operations Are
Costing You Growth.

UAE retailers face unique operational challenges — POD reconciliation gaps, address validation complexity, and fragmented last-mile visibility compound the pain.

Data Silos

ERP, POS, Shopify, and couriers don't talk. Your team wastes hours on manual data entry across systems that should be automated.

Inventory Inaccuracy

Stock discrepancies between stores and warehouses lead to overselling, cancellations, and disappointed customers. Industry average is just 70% accuracy.

UAE Address Validation

No standardised postcode system in the UAE means addresses are freeform and error-prone. Wrong deliveries and failed attempts erode your last-mile costs.

Return Rate & Reverse Logistics

High return rates without automation mean your CS team is overwhelmed. Without a centralised RMA system, reverse logistics costs compound daily.

Payment on Delivery (POD) Reconciliation

Last-mile POD payouts don't match — courier liability gaps cause revenue leakage. Manual reconciliation across multiple courier partners is error-prone and time-consuming.

Zero Last-Mile Visibility

No real-time dashboards. No courier performance data. You're flying blind while your competitors operate with precision across MENA.

One Platform.
Every Retail Operation.

Unity Retail is a SaaS-based eCommerce Operating System — Order Management, Warehouse Management, and Shipping Engine — all in one, deeply integrated platform.

OMS
Order Management System
  • Smart address validation & geo-correction for UAE
  • AI-powered customer return risk scoring
  • WhatsApp, SMS & Email confirmation
  • Auto order routing with proximity & inventory logic
  • Rule-based Hold for Processing (HFP)
  • Quarantine lists & fraud detection
  • RMA — returns management & reverse pickup
  • Omnichannel order distribution (BOPIS/BORIS)
  • Dynamic load balancing across locations
WMS
Warehouse Management
  • Inbound ops: PO, Transfer Order receiving & putaway
  • Quality check: sellable vs unsellable tracking
  • Cluster, bulk & zonal picking with trolley management
  • Smart Picklist Assignment (similarity grouping and more)
  • Real-time inventory sync to Shopify & ERP
  • Cycle counting — without halting operations
  • Full ledger: end-to-end transaction logs
  • Stock movement & demand-based replenishment
  • Worker mobile app, complete paperless flow
SHP
Shipping Engine
  • UAE couriers: Aramex, SMSA, Quiqup, Fetchr, Emirates Post
  • Auto-select: fastest, cheapest, most reliable
  • POD-enabled last-mile — payment on delivery powered by your courier
  • Self-courier (Moveo) fleet management
  • Universal tracking page for all couriers
  • POD reconciliation: courier liability tracking
  • Courier exception management post-terminal statuses
  • Return claim management by shipment
  • Payment gateway reconciliation, built with regional compliance in mind

Built for Enterprise
Retail Complexity.

Every feature is designed around real workflows that MENA's leading omnichannel retailers face every day.

Intelligent Order Management

Every order goes through a 4-stage automation pipeline: Data Check → Customer Check → Confirmation → Allocation. Our AI validates UAE addresses using geo-intelligence, scores return risk, and routes to the optimal fulfilment location — all in seconds.

UAE Address Geo-Validation Return Risk AI Fraud Order Detection WhatsApp Confirmation Duplicate Orders Detection HFP Rules Quarantine Lists
1 Data Check — address geo-validation, duplicates
2 Customer Check — return risk, quarantine status
3 Confirmation — WhatsApp, SMS, Email
4 Allocation — proximity + inventory routing
5 Courier Auto-Selection — fastest / cheapest / reliable
100%Paperless flow
<2sOrder processing time

Warehouse Operating System

High-speed, high-accuracy fulfilment built for high-volume retail operations. From inbound receiving to cluster picking and dispatching — every step is tracked, optimised, and measured.

Cycle CountingCluster PickingWorker Mobile App Zonal PickingBulk PickingPutaway Intelligence
100%Inventory accuracy (vs 70% industry avg)
24hrFulfilment SLA compliance
0%Operations halted for audit
↑2xPicking velocity vs manual

Multi-Courier Shipping Engine

Aramex, SMSA, Quiqup, Fetchr, Emirates Post and more. Auto-select the fastest, cheapest, or most reliable option. Unified POD reconciliation across all couriers — courier payout gaps closed automatically.

Auto Courier Selection POD Reconciliation Last-Mile POD Universal Tracking Self Delivery (Moveo) Claims Management
Aramex, SMSA, Emirates Post (UAE)
Quiqup, Fetchr (UAE last-mile)
DHL, FedEx, Aramex (International)
Payment gateway reconciliation — regional compliance ready

True Omnichannel Fulfilment

Leverage your UAE retail store footprint to reduce lead times and recycle returned inventory. BOPIS and BORIS with full inventory sync across all retail locations and online channels.

BOPIS / BORISRetail Inventory Sync Store PickingLoad Balancing
↓40%Lead time via store fulfilment
100%Stock visibility
Store locations supported
↓75%Reduction in shipping cost

End-to-End Returns Management

Customer-friendly RMA portal. Policy-driven return rules. Automated reverse pickup generation. Full media attachment support for dispute resolution.

RMA PortalReturn Policy Engine Reverse Pickup AutomationClaims Management
↓15%Return rate reduction
AIReturn fraud risk scoring

Advanced Analytics & Reporting

40+ operational reports. Real-time fulfilment dashboards. Courier performance benchmarking. Picker and packer leaderboards. Demand-based replenishment recommendations.

Live DashboardsCourier Performance POD ReportsInventory ReportsReturns Analytics
1 Fulfilment Orders — created, picked, packed, dispatched
2 Avg pick/pack time — today and 7-day rolling
3 Picker & Packer leaderboards — 30-day performance
4 Inventory snapshot, stock-out alerts, slow movers

No Other Platform
Comes Close.

Built specifically for the UAE and MENA market — Unity Retail handles POD reconciliation, geo-validation, and last-mile complexity that generic platforms simply can't.

Feature Unity Retail Shopify Plus Expandigo Generic WMS
UAE Address Geo-Validation~
AI Customer Return Risk Scoring
WhatsApp Confirmation~
Dynamic Load Balancing
Cluster / Bulk / Zonal Picking~
Cycle Counting (No Ops Halt)
Worker Mobile App~
UAE Courier Integrations (Aramex / SMSA / Quiqup)~~
POD Reconciliation (Courier-level)
Self Courier / Last-Mile Fleet
BOPIS / BORIS~
Retail Store Inventory Sync
D365 / SAP ERP Integration

Connect Everything
You Already Use.

Unity Retail plugs into your existing tech stack — eCommerce platforms, ERP systems, MENA couriers, and payment gateways.

ShopifyeCommerce
MagentoeCommerce
WooCommerceeCommerce
Dynamics 365ERP
SAPERP
WhatsAppCommunication
ARX
AramexCourier
SMSA
SMSACourier
QQ
QuiqupLast-Mile
FTR
FetchrLast-Mile
DHL
DHLCourier
STR
StripePayments

Results Brands
Can Count On.

MENA enterprise case studies and ROI reports available on request.
Contact our Dubai team → for a tailored analysis of your operations.

From Kickoff to Go-Live.
We Handle Everything.

Our Dubai-based implementation team manages the full transition — so your operations never skip a beat during onboarding.

1

Workflow Assessment

Deep-dive into your current ops, systems, and pain points. We map everything to Unity's modules.

2

ERP Integrations

Connect Shopify, Magento, D365, POS, and couriers to a unified data layer.

3

Data Migration

Clean, transform, and migrate product catalog, inventory, and customer data.

4

Staff Training

On-site training for warehouse, operations, and management teams across all locations.

5

UAT & Go-Live

Rigorous user acceptance testing, parallel run, and a confident go-live with full support.

Ready to Reimagine
Your Retail Operations?

Join UAE and MENA retail brands on Unity Retail. Book a personalised demo with our Dubai team and see exactly how we'll transform your operations.

No commitment required. 30-minute personalised walkthrough.